Gini Group

The Client

Gini Group was launched over 10 years ago, with the desire to bring a unique experience to the market of jewellery and accessory-making supplies.

We were briefed to develop and structure their content strategy across Instagram, rebrand and modernize their company’s image, whilst also providing creative support for their fashion photoshoots and seasonal look-books.

Client Goal: Achieve a modern aesthetic that drives leads and conversions.

What We Did

The marketing and the creative team got to work quickly to develop a strategic plan that would deliver on aesthetics and performance.

We achieved:
  • Developed their Content Strategy with a unique approach to the challenge of having to stylishly showcase raw materials and findings
  • A new modern, creative outlook of their brand that balanced marketability and fashion
  • Designed stylish package design

MORE SERVICES WE PROVIDED TO THIS CLIENT

BRANDING

PHOTOSHOOTS &
CONCEPT CREATION

SOCIAL
MEDIA MARKETING

SEASONAL
MARKETING CAMPAIGNS