Access Naturals

The Client

Access Naturals is a B2B manufacturer and importer of cosmetic ingredients. Their main focus is the naturally derived ingredients for cosmetic formulations.

Access Naturals wanted to establish a digital presence on LinkedIn and increase awareness among their audience which was primarily in the field of Research and Development in the cosmetics industry.

Client Goal: Grow their online presence, increase engagement of the current audience and increase sample requests.

What We Did

Our approach took an article-first strategy on LinkedIn, to maximise reach and engage more users. We took a technical approach to build a trustworthy connection with our audience. This resulted in increased fidelity of the company's technical knowledge in the field, which allowed us, to push the audience further down the funnel and drive sample requests through Email Marketing Campaigns.

We achieved:
  • Organic average CTR of 5.31% on LinkedIn
  • Organic follower growth of 61% on LinkedIn
  • Email marketing campaigns with CR of 11.19%
  • Increased brand awareness

MORE SERVICES WE PROVIDED TO THIS CLIENT

ONLINE
VISUAL
IDENTITY

CONTENT STRATEGY
&
CONTENT DEVELOPMENT

SOCIAL
MEDIA
MANAGEMENT

PACKAGING
DESIGN