Andrea Iyamah since 2011, has been focused on celebrating ethnicity with a modern twist while maintaining attention to quality and detail.
The company requested to translate its unique brand's aesthetic into their online presence in a marketable way that would lead to higher online conversions.
Client Goal: Develop a marketable, seamless, online experience that will lead to more online conversions.
The marketing and the creative team developed a 360 online marketing experience for the clients of Andrea Iyamah by designing a detailed funnel. We translated the warm character of the designs into marketing tactics that engaged the current clientele and submerged it deeper into the brand's experience. Increased and immediate exposure through below-the-line communications, to the audience reflected greatly on the online conversions.
